Does Becoming a Published Author Enhance a
Business?
By Vishal P. Rao
Posted Nov. 17, 2004
There is a boom occurring lately, especially in the online world.
More and more business people are authoring their own print book and
e-books. These materials can run the gamut from information books to
personal life stories, as well as coaching materials, and life skills
training manuals.
With so many doing this, it would seem apparent that this is a
great way to escalate a business to the next level. After all, if a
person can set themselves up as an expert by publishing materials on
certain subjects, others will obviously buy more, and revenue will
skyrocket, right? This is not necessarily so.
While it is an advantage in some instances, it can be a
disadvantage in other instances. There are parameters that need to be
followed for successful publication, and there are certain
requirements that must be met for successful publication.
The advantages of authoring and publishing are as follows:
1. An individual can set themselves up as an expert in a specific
field of interest, thus enhancing sales and trust with clients and
customers. If a publication is effective enough, and the marketing
done well enough, massive exposure will occur, and an individual can
fast become a "semi-celebrity" in their chosen field.
2. A print book or e-book can drive intense amounts of traffic to a
Web site, if a URL is included in the publication. Publications are a
well-known Search Engine traffic tool.
3. The revenue from a successful publication can itself be
lucrative.
4. Backend sales can be made effortlessly, by including "mention"
of other products/services within the published materials.
5. Public relations are increased, with some authors and publishers
enjoying extensive notoriety. When this occurs, oftentimes individuals
will buy "any" and "all" subsequent follow up products that are
produced by the author and publisher.
6. Lucrative joint ventures can be established with solid
publications. Many large sized print publishers and online publishers
will give massive exposure to authors that produce a well-written,
wide selling publication.
The disadvantages, however, do exist, and these are as follows:
1. Producing a quality publication is time consuming, at best.
Materials need to be researched, written, and re-edited many, many
times before the publication can be released.
2. Producing a quality publication can be costly as well. Although
the field of self publishing has increased exponentially (the amount
of software and services available now for self publishers is
astounding), there are significant costs related to the authoring and
publishing of materials, i.e., publication software and services,
marketing costs, research costs, editorial and layout costs, etc.
3. If the publication is not well written and researched, and
doesn't effectively reach it's target market, the author and publisher
may very well create "negative publicity" which will hurt the
business, not enhance it.
4. "Negative fans" may appear. These are individuals that seem to
magically appear who disagree wholeheartedly with the published
materials, and may very well create havoc for the author and
publisher. Jealousy is many times a motive here, but motives are
varied. This is an occupational hazard for all authors and publishers.
5. Legalities must be followed to the letter. All copyright laws,
distribution laws, and all other laws pertaining to authoring and
publishing must be followed explicitly. Many "novice" authors and
publishers are unaware of these, and find themselves in a "legal
mess". A consultation with a lawyer versed in copyright is usually in
order prior to authoring and publishing.
6. Plagiarism is rife in the world of writing, authoring, and
publishing. Especially if a work is good, there will probably be
recurring instances of this. Methods to defeat this behavior, such as
online security measures and offline follow up, leads to an increase
in overall costs.
Overall, any work must be extremely well written and professional
to succeed. Many times, beginning authors and publishers, who have
never written a word prior to this in trying to contain costs, will
attempt to churn out the work themselves, leading to a disorganized,
somewhat "unreadable" work. It is always prudent, if a person is not a
writer themselves, to hire a ghostwriter that is proven, to
effectively write the "best materials" possible. A publication that is
disorganized and ineffective, will not "sell" in the end, and only
cost the author and publisher more money overall as charge backs and
returns will occur frequently, and the materials will need to be
redone eventually.
Also, there seems to be a wave of new books appearing each month,
that are written by those that know "little to nothing" of the
materials they propose to be experts on. This is the largest mistake
possible in the world of authoring and publishing. No one can be an
"expert" on something that they know "nothing" about. Readers are
quick to "catch on" when an author or publisher knows nothing about
the subject matter. If in doubt, forego authoring and publishing until
you have become an "expert" rather than write about a subject that you
know nothing about, or pick a subject in which you do have a good
grasp of the materials.
Be truthful, be honest, be adept, and be determined, and if you do
choose to author and publish, you will indeed see success and a great
business benefit! To be less than truthful, honest, adept and
determined, and authoring and publishing will soon become a nightmare!
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Vishal P. Rao is the owner of
Home Based Business Opportunities - One of Internet's leading
website dedicated to starting, managing and marketing a home based
business.
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