Your “WHY”
by Paul
Lasher
This is probably one of the MOST important aspects
of owning your own business yet most people don’t really take this
serious.
Why do you want to own your own business? A few
reasons might be might be:
1.
To be able to quit your job and spend time with your family
2.
Gain financial independence.
3.
Tired of working a JOB.
4.
A nice house
5.
A new car
My question to you is… What is your WHY?
After you decide what your WHY is you need to ask
yourself the following questions...
Is your WHY strong enough to get you through the
bad times? Is your WHY strong enough to keep you from giving up?
Your NEED to have a STRONG WHY if you are going to
own a business. Nothing worth having comes easy. You are going to
meet with rejection and failure on your road to success. It’s just a
fact of life and a learning process that everyone has to go through.
When that time happens you will need your WHY to pull you through the
tough times.
How do you develop your WHY?
You need to associate it with emotion. Emotions
drive people. Associate a strong emotion with your WHY. Make it part
of you. It needs to be real. You need to see it and feel it
everyday. It needs to become part of your life.
For example:
If your WHY is your kids, then every time you look
at your kids, you should remember that they are your WHY. They are
your reason for building a home business because you need to be able
to spend time with them and give them all the things they deserve like
the best clothes, the best education possible, etc… How does it feel
to have to settle for lesser things for your kids? It’s hurts doesn’t
it? That’s a strong why!
Money is not a valid WHY
Money is not a good why to have. Money is nice but
there is no real emotion to associate with money. You have to have a
stronger WHY then just money. What do you want to buy with the
money? That nice new car that you’ve been dying to own since you were
a teenager? What would it feel like to own it? How does it feel to
have to settle for less?
Most successful entrepreneurs have a strong WHY.
They knew why they wanted to start a business and they knew why they
wanted to be successful. They made their WHY real and had the self
determination to make it come true.
Now… I ask you again… What is your WHY and what
emotion have you associated with it?
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