How
To Use Keywords For Optimization and Tools
Key
words are the most important part of getting your site listed
and has to be part of the basic structure of the site. I can not
say in exact terms what is permissible with search engines, use
common sense. What is not permissible is words that are non site
related are page related. Do not a bunch of cat words in a page
about dogs. They will not get you the customers you need to improve
an effective online business. Keywords should be used in a normal
way as if you were telling someone about the site in person and
trying to sell them on visiting it. The advantage you have in
putting this in writing is the opportunity to do some research.
Do some brainstorming and put down a list of words that you feel
are related to the subject at hand. Then go to some of the sites
we have listed below and see if you can build on this. After you
have the words you should try and formulate a page description
using as many of these as possible. Some of the tools we have
listed will show you which keywords are more important than others.
Use these in your content and meta tags. The keywords that most
relates to your site and has the highest popularity should be
use in the Title Meta tag, Description Meta Tag, and the Keywords
Meta tag. You should limit the size of you Title to what would
be normal in a Book for a Title. The description should be a very
short summary of the entire page. The keywords Meta tag should
contain all of the words within reason that you used on the page
related to that pages content.
Some
people achieve a top 10 placement in a major search engine and
get plenty of traffic. Others do the same but get nothing. Why?
Simple. The
first group selected keywords that many people are searching on,
and the second did not!
Discover the
right keywords, and you'll see your traffic skyrocket!
FREE
TRIAL >>>
Real
Time and Recent Searches
AltaVista
http://www.altavista.com/sites/search/real_searches
Real time keyword and phrases search on
the internet
Ask
Jeeves
http://www.askjeeves.com/docs/peek/
Popular questions
MetaCrawler
MetaSpy
http://www.metaspy.com/
Real time keyword and phrases search on
the internet
Search.com
http://savvy.search.com/snoop
Recent keyword and phrases search on the
internet
Kanoodle
http://www.kanoodle.com/spy/
Real time keyword and phrases search on
the internet
Yahoo
Shopping: What's Selling Now
http://st8.yahoo.com/OT
Real time glimpse into what people
are buying at the Yahoo's shopping site.
Keyword
Sources and Tools
Wordtracker
http://www.wordtracker.com/
An excellent tool for finding keywords
based on words you formulate related to your content.
Google
AdWords Keyword Suggestion Tool
https://adwords.google.com/select/main?cmd=Doc&page=faq.html
This shows top queries
related to the terms you input, though it doesn't provide guidance
as to frequency.
Lycos
50
http://50.lycos.com/
The Lycos 50 shows top searches each
week, plus glimpses at what's up-and-coming from the query logs,
along with other features. Extremely well done -- make it a regular
visit!
Yahoo
Buzz Index
http://buzz.yahoo.com/
Shows you what's hot and what's not
in terms of search topics at Yahoo.
Google
Zeitgeist
http://www.google.com/press/zeitgeist.html
What people are searching for at Google.
Internet Business How To Start Guide Book is written
to help anyone wishing to get started the right way. It includes all
of the information it took to make American TradUR Company a successful
and profitable online business. The programs and product resources listed
are the same ones we are using right now to make money on the Internet
and work at home.